Clean Labs Bio approached Blonqoo with the vision of launching a modern plant-based cleaning brand designed for international markets, especially Australia. The client wanted a complete visual identity — from logo creation to packaging — that could communicate sustainability, purity, and premium quality while standing out in the highly competitive eco-cleaning segment.
The challenge was to create a brand identity that felt environmentally conscious yet visually modern and premium, helping position the products as a refined lifestyle brand rather than conventional cleaning products.
What we
Delivered
Blonqoo designed the complete logo identity, packaging system, and premium product photography for the plant-based wash liquid range. Our creative approach focused on minimal layouts, fresh typography, eco-inspired aesthetics, and clean visual communication that reflected the sustainable nature of the products.
The packaging and branding were strategically designed to align with global FMCG trends and appeal to environmentally conscious consumers in the Australian market. Alongside the packaging, we created premium product photography that enhanced the visual presentation of the brand across digital and promotional platforms.
The project also received recognition for its sustainable packaging design on an international online design and ideation platform, validating both the creative direction and innovation behind the brand identity.
Today, Clean Labs Bio has a refined and export-ready brand identity that supports its positioning in the international eco-cleaning and sustainable lifestyle market. The logo, packaging, and product visuals helped the client successfully establish a stronger and more premium presence for Australian consumers seeking plant-based household solutions.
For Blonqoo, this project reflects our expertise in sustainable branding, premium packaging design, logo identity development, and modern visual storytelling for environmentally conscious FMCG brands.
